Over the past thirty years, the world has witnessed a mass adaption of the Internet; a slow but steady shift from the conventional methods of marketing to digital marketing. Digital Marketing allowed information to be sent far off compared to the traditional methods, it set the marketers free of their geographical limitations as the Internet went global. The earliest forms of digital marketing date back to email marketing and some of the early search engines include HotBot, Alexa, and LookSmart, etc. In the same time-period, the first social media site (SIX DEGREES) was launched in 1997 followed by the tech giant ‘Google’ which launched a year later. The internet and its application continued to grow until the first digital marketing campaign was started by Universal Music that marked a turning point in digital marketing.
Things continued to expand when WordPress and MySpace launched in 2003. They were followed by Facebook which went live in 2004. Internet grew massively when YouTube became a reality the following year and with Twitter coming out in 2006. By this time Amazon was making $10 Billion a year through e-commerce. The next couple of years made room for most of the present-day realities including Instagram, Whatsapp, Spotify, Tumblr, Groupon, and Pinterest, etc. As the consumers’ behavior changed with the internet, marketers also began adopting similar strategies to keep up with the change. Stuffing keywords and fake backlinks were the only SEO used at that time. SEO and marketing techniques have been advanced a lot compared to what they were back in the days; therefore it is vital to understand the current state and scenario of digital marketing.