Branding is the collective name of an idea that shapes itself into products, services, and activities performed by the company. A brand not only represents the physical company, but the emotional ideology is also closely linked to it. A branding owns its own name, logo, staff, workplace, advertising or marketing campaigns, and other visual and physical entities.
A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers. It is the idea or image that people think of when they think about your brand. It’s not just the visuals, and physicals, of a brand that create the brand, but more of the feeling that it gives to people. Products can be created by other companies, but the brand will be the only thing that remains unique to itself.